Dreadlocks couture and pop bright eyes @ Chanel AW14

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Regram from SamMcKnight1 - Cara Delevingne e Lindsey Wixon sporting rag tweeds

Supermarket shopping will never be the same. Chanel’s AW14 show was bold, provocative and brilliant, it was a celebration of consumerism, from the ‘grand magasin’ set-up to the outfits. Lagerfeld’s message was crystal clear and as far as beauty’s concerned, we got the point: from now on it will be ok to go grocery shopping in Chanel tweed, whether it is worn as a coat or in the hair.

Oh yes, Chanel fabrics embellished model’s strands for the show and Sam McKnight - at the helm of the hairstyling - proudly posted pictures of his masterpieces to Instagram as the girls walked down the Chanel Shopping Centre aisles. 

What he did was converting lazy day ponytails into seriously luxe pieces that alluded to high-fashion dreadlocks. In order not to let anyone disappointed, McKnight posted on Istagram a brief how-to: “I exaggerated a simple pony and blew it up in proportion and detail, incorporating crimped extensions, braided hair in multicoloured Chanel tweed rags, lace and pearls. I used Fudge Salt Spray then Oribe texturiser to create a dry volume which was then crimped randomly, woven and braided with the Chanel fabrics, and fastened at the base with one of the woven braids.”

As far as the make-up, brights colors were on top. Depending on each model skin tone and eye shape, Chanel's makeup artists choose different shades of an ultra bright hue (either pink, orange, green or red) and created bold cat eyes from the middle of the upper lash line and extending out toward the hair line. Lids had a halo of Illusion d'Ombre in Epatant or Fantasme that worked as base for the flicks and lips wore either Rouge Allure in Charmeuse or Conquise, or Rouge Coco in Chérie. Skin was prepped with Hydra Beauty products and evened out with the new Perfection Lumière Velvet (it will hit the shelves in April). Highlights were made with Éclat Lumière and a healthy flush was given thanks to a hint of Joues Contraste in Canaille (on the shelves from April as well).

Long story short, this look packed a punch.

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Regram from SamMcKnight1

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Grazie a Kaiser Karl, d’ora in poi andare al supermercato sarà un’esperienza molto meno banale. Per l’AI14 di Chanel, il direttore creativo della Maison, ha creato un allestimento da mille e uno scontrino, dando vita e brandizzando un intero supermercato, ubicato niente meno che al Grand Palais. Le modelle erano libere di sfilare fra le corsie e gli scaffali brandendo carrelli della spesa e cestini a catenella e indossando giacche di tweed e dreadlock couture adornati dallo stesso tessuto di lana.

Sam McKnight, a capo dell’hairstyle, ha infatti arricchito le chiome delle ragazze con brandelli di tweed, andando a trasformare delle semplici ponytails in masterpieces di lusso con una sottile allusione a rasta d’alta moda. Un’impresa audace che ha subito immortalato su Instagram andando a spiegare a noi comuni mortali come ha realizzato il tutto: “Ho estremizzato una semplice coda facendola esplodere in dimensioni e dettagli, incorporando extensions mosse, ciocche intrecciate in pezzi di tweed Chanel, pizzo e perle. Ho usato il Salt Spray di Fudge e poi il texturizer di Oribe per creare un volume secco che ho mosso a caso, intrecciandolo e intessendolo con il tweed della Maison, e fissandolo infine alla base con una delle trecce.”

Colori brillanti e halos metallici hanno invece caratterizzato il make-up. Il team Chanel ha creato dei look ad hoc per ogni modella, risaltandone i tratti e la carnagione con colori stesi in un cat eye d’impatto. Le palpebre sono state prima impreziosite da aloni argentati e platinati - realizzati con Illusion d'Ombre in Epatant e Fantasme stesi fino all’arcata sopracciliare - e poi rese bold dalle virgole da gatta nelle tinte pop di rosso, rosa, verde e arancio.  All’incarnato ci ha pensato il nuovo Perfection Lumière Velvet  (in vendita da Aprile) uniformando il tutto e preparando la base per tocchi di luce realizzati con Éclat Lumière e per un healthy flush dato dal Joues Contraste in Canaille (in vendita, anch'esso, da Aprile). Sulle labbra, a seconda delle modelle, sono stati usati: Rouge Allure, nei toni Charmeuse e Conquise e Rouge Coco in Chérie.


 2014-15 Fall-Winter Ready-to-Wear Show | Makeup CHANEL | © CHANEL 2014 | Photos Vincent Lappartient

2014-15 Fall-Winter Ready-to-Wear Show | Makeup CHANEL | © CHANEL 2014 | Photos Vincent Lappartient

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