SS2017 is coming up rainbows at Milano Fashion Week

As long as it is in the rainbow you can’t go wrong. This was the feeling backstage at Milan Fashion Week where makeup-artist played with every kind of bright and opaque color with the eagerness of a child.

Tutte le sfumature dell’arcobaleno. Questa è stato il mantra nei backstage della Milano Fashion Week, dove i makeup artist hanno giocato con ogni tipo di nuance con l'entusiasmo di un bambino. 

How they brightened the eyes at Burberry SS2017

Moving the highlight from the inner corner of the eyes to the center of the lower lash lines can really make the difference. 

Per illuminare lo sguardo ci vuole poco, basta spostare il punto luce dagli angoli interni degli occhi al di sotto del centro della rima ciliare inferiore.

Glossy is the ultimate way to dress up your eyes according to NYFW

Glossy lids had a major moment backstage at NYFW. And we are not talking about layering your sticky and not-opthalmologist tested lip gloss on your eyes, we are saying that for next season several beauty brands will launch proper eye glosses. Check out here the look and the products.

Non c’è niente che catturi più uno sguardo di un’ombretto glossy, di una palpebra laccata come un top-coat. A dimostrarlo sono i beauty look portati in passerella a New York per la Primavera-Estate 2017, scopriteli tutti qui insieme ai prodotti usati per realizzarli.


High-wattage mouth at NYFW SS2017

Calling it electric would be an understatement. It’s the red lip that has taken over NYFW, a traffic-stopping punch that took the classic lipstick hue to a new level, more street style-ish, definitely techno. 

Bocche ad alta tensione hanno fatto vibrare gli obiettivi dei fotografi alla New York Fashion Week della prossima Primavera Estate 2017.

Hair accessories win the spotlight at NYFW SS 2017

When makeup is kept pared down, hair wins the stage and during this SS 2017 New York Fashion Week, the accessories seen on models' head were endless.

Quando il makeup viene tenuto sotto tono, sono i capelli a stare sotto i riflettori. A confermarlo ci pensano i look portati in passerella (fino ad ora) alla Fashion Week Newyorkese che offrono per la Primavera Estate 2017 un'infinita serie di ispirazioni. E ce ne è per tutti i gusti.

Hollywood glam, with a twist at Armani Spring 2016 Couture

When Mr. Armani asks, the Labs respond, this is the beauty backstage at his shows. Thanks to the unique mobile laboratory that packs different pigments and textures, Linda Cantello -International Make-up Artist for Giorgio Armani - is able to satisfy every demand of the designer. For this Spring 2016 Couture show the request was a shiny eyeliner and the result couldn’t be more beautiful and elegant.

Quando Armani desidera qualcosa, niente può fermarlo. Questa è la bellezza dei suoi backstage che, grazie al Lab Armani Runway vengono trasformati in dei veri e propri laboratori on-the-go in cui le idee di Giorgio Armani vengono pedissequamente tradotte in makeup da Linda Cantello, International Make-up Artist del brand. E cosi, per l’Haute Couture Primavera Estate 2016, è nato l’eyeliner shiny, un prodotto iperpigmentato e lucido.

Graphic statements at Chanel Couture SS2016

EPIC. This is the only word that can sum up the beauty look at Chanel’s Spring 2016 Haute Couture show. Hair was very french, so much so that Sam McKnight on his Instagram account dubbed the style with the hashtags #hairrolls and #chanelcroissant while Tom Pecheux framed the eyes with a elongated double stroke that made a graphic statement.


EPICO. Questa l’unica parola che può riassumere il beauty look portato in passerella da Chanel per l’Haute Couture Primavera Estate 2016. Sam McKnight, a capo dell’hairstyle, ha definito la sua creazione (molto french) con gli hashtag #hairrolls e #chanelcroissant facendo impazzire Instagram nel giro di un nanosecondo mentre Tom Pecheux ha incorniciato gli occhi con dei grafismi di tutto punto.

Boosting singularity at Versace SS2016

AtVersace SS2016 the beauty look was all about individuality. Donatella briefed both Pat McGrath and Guido Palau to boost singularity among models without changing them. The result? As for the makeup there was just a lot of glow, a touch of brown shadow around the eyes and mascara. Hair was glossy with a bit of rock ’n’ roll feeling.

A “Smart Oil” took center stage at Cristiano Burani SS2016

Taking the inspiration from the festive mood that permeated the show, the beauty look at Cristiano Burani SS 2016 was all about fresh, glowy and flushed skin.

Makeup guru Jade, working with Clinique, said that the key player for achieving that freshness was Clinique new Smart Treatment Oil, a product he swears by (he literally used the word “addicted”), that was dabbed onto models’ cheekbones, lips and inner corner of the eyes for a “fresh and fragile look”.

Sporty vibe at David Koma SS2016

Beautiful, healthy skin, a hint of a flush and groomed brows: that was the beauty look at David Koma SS2016 show. "The look is that of a kick boxing, ballet dancer on holiday. She is more black belt than black swan" said Nars UK make-up artist ambassador Andrew Gallimore.

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Punk meets Japanese Kabuki makeup at Simon Rocha SS2016

Taking his inspiration from punk rock and Japanese photographer Nobuyoshi Araki, Simon Rocha wanted hair and makeup to go along with the collection. That said, makeup artist Sam Bryant for MAC Cosmetics, gave a subtle nod to Japanese Kabuki makeup reconsidering it in a sort of punk-ish way (he applied three different pink blushes on the cheekbones all through the hairline) while James Pecis backcombed the front section of the hair for a rock vibe and tied it in a loose french braid pinching out little sections.

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Marc Jacobs SS2016 disheveled party girls

We have seen plenty of blue aquatic eyeshadow down the runway this SS2016 season but, so far, the best look of all is the one showcased at Marc Jacobs. No doubt this is the most awaited backstage of NYFW and that is simply because Marc and NARS give beauty just as much thought as the collection. Back on the look, this time around the whole idea was to have party girls strolling down the catwalks looking “a little worn with too much mascara, just the right amount of colour, no foundation and dark circles under the eyes” as Dick Page said backstage.